Zigfeld Cited: User Guide

1. Signing in

You received a personal link that looks like schema-auditor.zigfeld.com/?token=…. Open it once and the browser remembers you; from then on the plain address works. The link is yours alone. If you ever see a permissions error after clicking someone else's link, reopen your own link and you are back.

2. Your dashboard in 60 seconds

The dashboard opens on What to do next: a short list of the highest value moves, each tagged markup (we generate it, you paste it) or site content (your team writes it, we draft the outline). Every item links straight to where the work happens.

• Citation Score and the Engine Gap: one number for how AI assistants treat you, and a per assistant breakdown. Download the stat card image to share it internally.
• What the gap costs: a calculator translates un-cited AI answers into an estimated business cost. What it counts depends on your vertical. A hotel sees it in direct-booking commission (enter rooms, rate, occupancy); most other businesses see it in lost inquiries (enter a monthly lead value). Your workspace shows the version built for you.
• Content opportunities: the pages worth writing, derived from your own data, with one-click brief drafting.

3. Audit: your site, scored and explained

The Audit stage crawls your site, scores it 0 to 100, and explains itself. Nothing here ever touches your live website.

• The verdict and the analyst's read lead: what the score means, the weakest link in plain terms, and the single most valuable next move. Computed from your scan, never generated prose.
• What to do next merges every recommendation into one ranked list with point values.
• Customer questions shows which real questions an assistant can answer from your markup, and exactly what would answer the misses.
• Google Business Profile grades your map pack presence: profile found, categorized, healthy reviews, and whether the website button sends customers to your site or to a third party that intercepts the lead.
• Google rank check shows where you actually rank for your own name and your market's head terms, and names every third party outranking you.
• Titles & descriptions, rewritten appears after a rewrite run: copy-paste title tags and meta descriptions for every flagged page.

4. Benchmark: what AI says about you

The Benchmark stage measures the answers themselves.

• Run a census to put a set of real customer questions to four assistants. Each prompt shows a check when your own site earned the citation; hover any source badge to see the exact page it cites.
• Fact health checks whether assistants get your hours, phone, pricing, and policies right, with the exact wrong quote when one is off.
• The earned-media hit list names every page assistants cite instead of you, with receipts, plus an authority chip: green means the domain is within your reach to outrank; amber means pitch to be featured on it.
• Competitors: discovery finds and verifies rivals in under a minute, or add them by URL. Benchmarks score you side by side.

5. Opportunities and briefs: content that earns citations

Opportunity cards are content plays derived from your own data: customer questions no one answers, and comparison pages assistants prefer to cite. Press Draft brief and you get publish-ready copy grounded in your verified facts.

6. Fix, Publish, Verify: shipping the markup

Three stages, one loop, nothing automatic on your live site.

1. Fix is the checklist: every finding with its remedy, automatic fixes applied to the proposal, point values on each item.
2. Publish hands you copy-paste packages for your CMS, gated so nothing flagged ever ships. Pick your CMS and paste where it says.
3. Verify re-scans after you paste. It passes when the live site scores at least what the proposal promised, so improvement is proven, not assumed.

7. Watching work run

The queue chip in the header shows anything running: crawls, censuses, briefs. Each job reports its phase and step so a ten minute census never looks stuck. The small × removes a finished row, or cancels a running job after a confirmation.

8. Feedback and what's new

The feedback button floats at the bottom right of every screen. It captures your whole screen plus your notes and sends both to us, for bugs and ideas alike. The What's New screen appears once after each release; press OK and it stays away until the next one.

9. Glossary