Zigfeld Cited: Hospitality Vendor User Guide

1. Signing in

You received a personal link that looks like schema-auditor.zigfeld.com/?token=…. Open it once and the browser remembers you; from then on the plain address works. The link is yours alone. If you ever see a permissions error after clicking someone else's link, reopen your own link and you are back.

2. Your dashboard in 60 seconds

The dashboard opens on What to do next: a short list of the highest value moves, each tagged markup (we generate it, you paste it) or site content (your team writes it, we draft the outline). Every item links straight to where the work happens.

• Citation Score and the Engine Gap: one number for how AI assistants treat you when a hotel buyer asks about your category, and a per assistant breakdown. Download the stat card image to share it internally.
• What the gap costs: a calculator translates un-cited AI answers into an estimated cost in demo requests. Enter a monthly lead value and it does the rest.
• Content opportunities: the pages worth writing, derived from your own data, with one-click brief drafting.

3. Audit: your site, scored and explained

The Audit stage crawls your site, scores it 0 to 100, and explains itself. Nothing here ever touches your live website.

• The verdict and the analyst's read lead: what the score means, the weakest link in plain terms, and the single most valuable next move. Computed from your scan, never generated prose.
• What to do next merges every recommendation into one ranked list with point values.
• Buyer questions shows which real hotel-buyer questions an assistant can answer from your markup: does it integrate with Opera Cloud, is it PCI compliant, which hotel groups use it, and exactly what would answer the misses.
• Google rank check shows where you actually rank for your own name and your category's head terms, and names every competitor outranking you.
• Titles & descriptions, rewritten appears after a rewrite run: copy-paste title tags and meta descriptions for every flagged page.

4. Benchmark: what AI tells a hotel buyer

The Benchmark stage measures the answers themselves.

• Run a census to put a set of real buyer questions to four assistants: what you do, what you integrate with, how you're priced, who uses you, whether you're compliant, and how you compare on a shortlist. Each prompt shows a check when your own site earned the citation; hover any source badge to see the exact page it cites.
• The earned-media hit list names every page assistants cite instead of you. In this category two sources dominate almost every customer's book: Hospitality Net and Hotel Tech Report. Your own profile on both is the single highest-leverage page you do not have to build from scratch. It already exists and you can edit it today.
• Competitors: discovery finds and verifies rival vendors in under a minute, or add them by URL. This is the check that catches a buyer's shortlist question being answered entirely by a rival's own marketing page. Run it before you assume no one is naming you.

5. Opportunities and briefs

Opportunity cards are content plays derived from your own data: buyer questions no one answers, and comparison pages assistants prefer to cite over a category listicle. Press Draft brief and you get publish-ready copy grounded in your verified facts: named integrations, case studies, and compliance claims, never invented.

6. Fix, Publish, Verify: shipping the markup

Three stages, one loop, nothing automatic on your live site.

1. Fix is the checklist: every finding with its remedy, automatic fixes applied to the proposal, point values on each item.
2. Publish hands you copy-paste packages for your CMS, gated so nothing flagged ever ships. Pick your CMS and paste where it says.
3. Verify re-scans after you paste. It passes when the live site scores at least what the proposal promised, so improvement is proven, not assumed.

7. Watching work run

The queue chip in the header shows anything running: crawls, censuses, briefs. Each job reports its phase and step so a ten minute census never looks stuck. The small × removes a finished row, or cancels a running job after a confirmation.

8. Feedback and what's new

The feedback button floats at the bottom right of every screen. It captures your whole screen plus your notes and sends both to us, for bugs and ideas alike. The What's New screen appears once after each release; press OK and it stays away until the next one.

9. Glossary